Imagined
Landscape

Salone del Mobile 2017
Calico Wallpaper

Timeline
January - April 2017

Location
h+ studio, Milan, Italy

Role
Exhibition designer, wallpaper designer, & project manager

Team
Scott Harano︎︎︎, wallpaper design lead
Kaijie Chen︎︎︎, wallpaper designer
Anne Sophie Vefling, h+ producer

Project Overview
Imagined Landscape was Calico Wallpaper’s first solo show and Salone del Mobile debut. This project took over the offices of h+, with massive wall build-outs and custom furniture. The show debuted 4 new collections, all of which were collaborations, with designers Faye Toogood, Snarkitecture, Ana Kraš, and BCXSY.

The 4 collections were developed simultaneously with the exhibition. In addition to the exhibition design of the show, I project lead the Snarkitecture collaboration:
Topographies, which you can read more about here︎︎︎

Select Press

AD︎︎︎ design milk︎︎︎ Wallpaper*︎︎︎ W︎︎︎

All installation photos by Lauren Coleman
All drawings & renderings shown below by Emily Kim

Four Collections,
Four Collaborations

In the winter of 2016, Calico Wallpaper asked 4 design studios to collaborate on new collections. These 4 collaborations became:

(A) Topographies︎︎︎

(B) Woodlands, Fields, Moors

(C) Mira & Miloš

(D) Microcosmos

all of which made their debut at Salone del Mobile 2017.

Designing the Exhibition (remotely)

Enchanted by h+’s studio space during hem’s presentation the previous year (Salone del Mobile 2016), Calico Wallpaper signed on to use the space for the 2017 show. I never got to visit the space in person, but through iPhone photos and videos provided by Anne Sophie of the space, assisted by floor plans and elevations, I was able to come up with the final exhibition design.

5 - main hall looking back into the entrance

8 - inside main area, looking out into garden

9 - view of garden, looking into the main area

Creating Wall(paper) Space

Each collaboration needed to have enough dedicated wall space to showcase the new work. As a working studio, a lot of the space was not ideal for showcasing the scale and size of our wall mural collections (as seen in the photos above). I focused on developing a design that would envelop the visitor, while also dedicating enough space for each collection to shine; this included wall build-outs and custom furniture.

BUILD-OUTS: FINAL ELEVATIONS & FLOOR PLANS

Importance of Renderings

Coordinating 4 different collection collaborations and the design, layout, and installation of an international show via phone calls and email was a huge undertaking. It was incredibly important to create as accurate-as-possible renderings to help us, the collaborators, and h+ understand what we were envisioning.

h+ STUDIO: INTERIOR
Axiomatic drawings of h+, build-out walls called out by wallpaper collection